Welcome to the no-fluff zone of email marketing 101 – where we’ll transform your digital messages into a powerhouse of engagement and sales. 

The Real Scoop on Email Marketing: HUGE ROI

This isn't just another item on your to-do list; it's the best and most direct to deepening relationships with your audience. 

And the numbers don't lie: with potential returns that can have you seeing dollar signs (DMA reports a $42 return for every $1 spent), it's time to get serious with your email marketing.

Your Starting Block: Selecting an Email Service Provider

Begin by selecting an email service provider that caters to your unique business rhythm, this can look different for your specific industry!

Look for features that matter: stellar deliverability, user-friendly design (this is HUGE), and analytics that would make a data nerd happy. What can be measured can be improved. 

Top 10 Email Clients (aka Platforms) for Businesses:

1. Mailchimp
2. Constant Contact
3. Sendinblue
4. GetResponse
5. ConvertKit
6. ActiveCampaign
7. AWeber
8. Drip
9. MailerLite
10. Campaign Monitor

Explore more here, Klavio is one I'm particularly interested in experimenting with, mobile optimized to the max.

List Building: The Entrepreneur's Bread and Butter

Your list is your currency. For ever subscriber on your list, it typically will bring in $1/month in revenue. 

Grow it wisely. 

Start with an irresistible opt-in – think of a toolkit, a discount code, or a sneak peek into your genius. 

Remember, it’s about luring the right crowd, not just a crowd. Size is not as important as quality in this case! You want engaged more than numbers. 

PSST!!! I have a FREE course on how to build your email list: 

Sending Emails That Get Clicks

Forget vanilla. Your emails should be as lively and engaging as a one-on-one chat with your best client. 

Engaging content, graphics that create an emotion, topics that your audience is interested in.

Use subject lines that intrigue, content that provides undeniable value, and a call to action that's as clear as your business vision.

More on that here.

Stay in Compliance: The Legality Lowdown

Play it cool and compliant. Understand the CAN-SPAM Act and GDPR – because nothing says you value your list  like respecting your customers’ inbox and privacy. 

And no one wants to be on the biz end of a complaint. Boy-o do I have stories! For another day…

Making Sense of the Metrics

Track your success and pivot as needed. YOU MUST REVIEW YOUR NUMBERS!!!!

Are your open rates and click-throughs hitting the mark? If not, it’s time to tweak and experiment. Testing is your best friend here – embrace it.

Wrap It Up With a Bow

There you go – a crash course in email marketing that’s all killer, no filler. 

Implement these steps, and you're well on your way to winning at the inbox game.

'Til next time,

Deb O.