The Blog

Winning Subject Lines: Boost Your Open and Click-Through Rates!

I hate to be the bearer of bad news, but there is no one-size-fits-all when crafting subject lines that get clicked. 

However, I CAN share with you the themes and learnings that have surfaced through 17 years of email marketing and sending literally BILLIONS of marketing emails (8.5 B last year alone).  

A few things are always tru...

As the leaves change color and the air turns crisp, it's the perfect time to refresh your email marketing strategy. Fall offers unique opportunities to engage your audience with seasonal content and promotions. From autumn-themed templates to timely offers, here are the best email marketing strategies to boost your business this fall.

1. Embrace Autumn-Themed Templates

Visuals are a powerful too...

Welcome to the no-fluff zone of email marketing 101 – where we’ll transform your digital messages into a powerhouse of engagement and sales. 

The Real Scoop on Email Marketing: HUGE ROI

This isn't just another item on your to-do list; it's the best and most direct to deepening relationships with your audience. 

And the numbers don't lie: with potential returns that can have you seeing dollar...

Unlock the Secrets to Irresistible Email Subject Lines: Boost Your Open and Click-Through Rates!

Hate to be the bearer of bad news, but there is no one-size-fits-all when it comes to crafting subject lines that get clicked. 

However, I CAN share with you the themes and learnings that have surfaced through 16 years of email marketing and sending literally BILLIONS of marketing emails.  

A few th...

Remember those heart-fluttering moments of waiting for your best friend's reply by snail mail? That anticipation, that thrill of connection – that's the magic of email. Except, instead of butterflies, you might see dollar signs fluttering in your inbox.

In our age of disappearing Instagram stories and ever-changing social media algorithms (can we ever really beat them?!), email marketing might se...

Real talk. Data might sound like the boring part of running your biz, especially when you’d rather be doing the stuff you love. But let me hit you with some truth:

There’s no such thing as killer marketing without data.

Yeah, I said it. No data, no dice. Here’s a magic formula to imprint into your brain:

Data = Tailored Marketing = Real Customer Connections = More Sales

Data is the scrappy sid...

Understanding the power of email marketing can be a game-changer for your business.

Here's a step-by-step guide on how to effectively utilize your email list to enhance your brand visibility and cultivate stronger relationships with your audience.

1. How to Use Your Email List Effectively:
Ensure your email list is not only used for pushing products or services. Utilize it to share stories that p...

I've pulled together a holiday gift guide (for every budget) for those incredible boss-babes in your life who effortlessly transition from boardrooms to playrooms.

Every item has been vetted and tested by ME!

And each has a five-star rating ⭐⭐⭐⭐⭐ in my book. 

These ideas are budget-friendly picks that the women in your life are bound to not only adore but actually use on ANY buying budget.

Let...

The holiday buzz is real, and if you're ready to make your holiday emails a powerhouse of profit, you're in the right spot. 

$1.7 TRILLION is expected to be spent this holiday season. That's insane and that's enough of a pie, you need to be sure to take your slice by having a holiday email promo plan that drives conversions. 

Let's dive into how to create effective holiday campaigns! 

Ste...