Real talk. Data might sound like the boring part of running your biz, especially when you’d rather be doing the stuff you love. But let me hit you with some truth:

There’s no such thing as killer marketing without data.

Yeah, I said it. No data, no dice. Here’s a magic formula to imprint into your brain:

Data = Tailored Marketing = Real Customer Connections = More Sales

Data is the scrappy sidekick you didn’t know you needed. Big-shot companies have entire squads crunching numbers and reading trends. But guess what? You can be just as savvy with a little grit and know-how.

So, you need data. But where the heck do you start? How do you gather it, and what’s the gold you’re digging for?

Create a Scrappy Data Collection Strategy in 8 Easy Steps:

1. Why: Define the purpose of collecting data and what you aim to achieve

2. What: Document the specific data you need and why you need each piece

3. How: Decide on the methods for data collection

4. Storage: Choose appropriate systems for data storage, such as CRM or ESPs

5. Clean: Create processes for data QA and cleanliness

6. Analysis: Plan how you will analyze the data

7. Apply: Define how to utilize the data to apply to your email marketing strategy

8. Optimize: Continuously test and optimize to identify what works and what doesn't, and make improvements

So, go forth and collect that data! 

Cheers,

Deb O.