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3 Steps To Level Up Your Holiday Emails

consumer behavior email marketing holiday emails Sep 26, 2023
holiday emails, email marketing, holiday shopping psychology, festive visuals, email offers, value proposition, holiday shopping, email visuals, holiday season

The holiday buzz is real, and if you're ready to make your holiday emails a powerhouse of profit, you're in the right spot. 

 

$1.7 TRILLION is expected to be spent this holiday season. That's insane and that's enough of a pie, you need to be sure to take your slice by having a holiday email promo plan that drives conversions. 

Let's dive into how to create effective holiday campaigns! 

 

Step 1: Explore Holiday Consumer Behavior & Emotions

Alright, let's kick things off by understanding the psychology behind holiday shopping. It's all about those feel-good vibes and making every email a virtual hug.

Nostalgia: Serving up those “remember when” moments that make the heart go all fuzzy.
Joy and Festivity: We want emails that are practically bursting with cheer.
Generosity and Giving: It’s all about that gift-giving buzz, making every offer feel like a prezzie.

 

Step 2: Crafting An Irresistible Offers

Think of each email like a perfect holiday gift, that is SO EXACTLY RIGHT. It’s all about that “OMG, no way!” moment when they see what’s inside.

Emotional Resonance: We’re talking words that wrap you up like your fave cozy blanket.
Value Proposition: Every offer’s gotta hit differently, making those eyes light up.
Visual Appeal: We need emails that are a whole mood, giving all the holiday feels from the jump.

 

Step 3: Visuals That Key Into Emotion

Do not skim here. Visuals like the unsung heroes making every email a visual snack.

Iconic Imagery: We’re picking pics that are pure magic.
Festive Palette: It’s all about those iconic holiday hues that scream “it’s festive season!”
Animated Magic: A little razzle-dazzle to make those emails pop off the screen.

 

And that's the tea on making holiday emails that are straight-fire. It’s about nailing those feels, making every message a visual feast, and offers that have them hitting ‘add to cart’ quicker than you can say ‘holiday sale’.

Ready to make some email magic? Let’s light it up! 🎁✨

Happy emailing! 💌💫

Deb O.